And the three little marketing consultants said "Wii? Wii? Oui!"

The Beeb are thankfully never short of stories that put an amusing spin on tired material. Quoting Nintendo president Satoru Iwata today, the BBC site explained Nintendo's reponse to the news that some users were hitting objects - such as television screens - during their frantic playing sessions:

‘Some people are getting a lot more excited than we'd expected.

‘We need to better communicate to people how to deal with Wii as a new form of entertainment.’

So... the Wii is so packed with entertainment goodness that it has gone totally out of Nintendo's control, and gamers have been transformed into sweaty beasts, content to destroy house and home as the price for a gaming ‘fix.’ And the advice they so badly need to communicate? ‘Nintendo also cautioned players to stay at least three feet away from the TV and to make sure people and objects were safely outside their range of motion.’ What would we ever do without them?